In 1976, the first store outside Scandinavia opened in London. They acquired the hunting apparel retailer Mauritz Widforss in 1968, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz. The company was established as Hennes (Swedish for "hers") and exclusively sold women's clothing.
It is the second-largest global clothing retailer. H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. 1947), better known as H&M, is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. As part of the campaign H&M donated 100,000 USD to the United Nations Free & Equal Campaign, which champions equal rights and fair treatment of the worldwide LGBT+ community. This year’s Pride brings the important topic of our chosen family to the conversation, and I am very proud of this important and beautiful campaign", said Ann-Charlotte Berglind, Head of HR H&M. A truly inclusive environment will lead to better solutions, better decisions and better results. To stay more relevant for both our customers and colleagues, we need to understand and genuinely embrace different perspectives. "Inclusion and Diversity is about who we are and who we want to be and is deeply rooted in our values.
Just like the LGBT+ families in our H&M Pride 2022 campaign: The Dreamers, The Angels and Lola & Los Javis. A chosen family is made up of people who have chosen to love and support one another. For this year’s Pride, we celebrate chosen families. "You don't have to be born into a family, you can choose one. Take it from Laverne Cox: “I’m really excited to be a part of this campaign, celebrating an incredible community that I am so thankful and proud to be a part of.” Silhouettes range from cropped and boxy to body-hugging and sporty, while key pieces include a retro bodysuit with rainbow wings, a multi colored sequin top and shorts, and a rainbow mesh t-shirt complimented with a rainbow nylon zip up jacket. Each piece is a vivacious and modern, featuring a motif to the iconic LGBTQ+ rainbow. The collection is designed to spread a message of individuality, diversity, self-confidence, and equality. Like in the previous year, 10% of each sale was donated to Free & Equal. The campaign features actress and activist Laverne Cox, internet phenomenon Rickey Thompson, influencer Shannon Beveridge, and lifestyle bloggers Brock Williams and Chris Lin.
This Love for All collection was H&M’s second release in support of the LGBTQ+ community, headlined by the Stay True, Stay You campaign.
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